CHECK IT OUT! Marilee Williams has done it again. This time it’s a hair raiser. See what I mean under the Rear View tab to the left (BLUE)!

ADVERTISEMENT: Scrambled Leggs book preview is now available at Amazon. FYI, YouTube reading is at: Scrambled Leggs, Sally Franz (or video #25 above).

ALSO, Check out New Book review at the Cool Stuff column (left on main page here- GREEN). Our own Ray Duarte is published once again!

 

 Valentine’s Day Made EZ!

With celebs to politicians touting multiple mistresses, like a bad ad for Baskin and Robbins, ya gotta ask, “whazzup with that?”  Dudes, love is a verb, an action verb. Don’t confuse it with a feeling or a body part. Love is as does.

But just to make it REALLY easy…let me give all you guys a handy little tool this Valentine’s Day.

This is what I call:

                                                 Ten Easy Steps to Multiple Sales and One Woman

The concept is simple. If you want to keep a woman happy and loyal ‘ya gotta’ treat her the way you would your very best clients.  Apply these rules to your clients AND your lady and life will be sweet this Valentine’s Day.

1.       If you’re going to be late for an appointment (and dinner at home qualifies) you call.

2.       Special event coming up–contract renewal? (Birthday, Anniversary, Valentine’s Day) send a gift.

3.       Gifts include: What CLIENTS like, their hobbies, collections. Think cigars, but more tasteful.

4.       Review the benefits of going with ‘your outfit’ over your competition, and fulfill those benefits.

5.       Take Customer Service issues seriously. Complaints need to be corrected with swift action.

6.       Introduce new bells and whistles to your product line to keep them coming back to you.

7.       Never share proprietary information with others. Especially if you have an exclusivity clause.

8.       Do not secretly go after their competition as a contingency plan. Service the client you have.

9.       Call them out-of-the-blue to see if there is any way you can improve their experience with you.

10.   If you have to break off the business deal do so in person, with integrity in a win-win fashion.

See how easy this is?

Integrity, respect and a true concern for your client’s success is key. Relationship marketing guarantees commissions. No double dealing, no doubling dipping and no double crossing. Be your customer’s ‘advocate’ making sure your number one job is to service their needs (spoken and unspoken). Exceed their expectations. If you don’t know what that looks like, ask them. Take notes to catch the details and nuances. Use your body language skills. Your personality classes, your close-the deal course. The result is a loyal, harmonious and delightful client relationship (and most likely a pretty hot love life at home in the dividend column).

When in doubt just ask yourself this: If I wanted to gain, maintain, or retain a BIG client what would I be willing to do? Because, guys, a good woman treated well will not only deliver on the happiness, joyful and passionate side, she will probably help you win and keep your business clients too.

And for the record, if you screw over a client and the industry hears about it, kiss your career good-bye. And if that isn’t clear enough for you left-brained, literalist…mess with the love of a woman and everyone in town will know about it by noon. With the internet, it will be worldwide knowledge by close of the day.

Sally Franz

 

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